Emilio Donebus

MARKETING

PORTFOLIO
OVERVIEW

DIGITAL MARKETER.
BRAND BUILDER.
STRETEGIC THINKER.

I combine strategic thinking with creative execution to build brands that connect with people and deliver real results.

From leading the digital marketing of a football club to growing my own independent music brand, I create marketing that is visually compelling, data-informed and purpose-driven.

Currently completing a Bachelor of Business (Marketing) at the University of Wollongong, I’m passionate about building brands that stand out and make an impact.

VIEW PORTFOLIO →
44K+
SPOTIFY STREAMS GENERATED
300+
POSTS PUBLISHED
15,000+
SOCIAL INTERACTIONS GENERATED
3 YEARS
MARKETING EXPERIENCE
KEY SKILLS
DIGITAL
MARKETING
Executed social media campaigns and recruitment promotions across Instagram, Facebook and TikTok.
SOCIAL MEDIA STRATEGY
Produced 300+ branded posts supporting engagement and audience growth.
BRAND MANAGEMENT
Led full club rebrand including logo redesign and visual identity rollout.
LEADERSHIP
Coordinated players, stakeholders and creative outputs across multiple roles.
EDUCATION
Bachelor of Creative Arts (Music) / Bachelor of Business (Marketing)
UNIVERSITY OF WOLLONGONG - Expected Nov 2026

Distinction Average

Golden Key International Honour Society Lifetime Member (Top 15% Academic Standing)

SELECTED ACHIEVEMENTS

Clubperson of The Year – United Wolves AFC (2024)

Triple J Unearthed Top 20 Single – “Tell Me” (2020)

Golden Key International Honour Society Lifetime Member

EXPERIENCE
United Wolves AFC
MARKETING MANAGER
Nov 2023 — Present
  • Awarded Clubperson of the Year (2024) for leadership across club rebranding, digital marketing strategy and senior team coaching.
  • Led club rebrand, designing a new minimalist logo and implementing updated visual identity across digital platforms, merchandise and communications.
  • Developed and executed social media strategy across Instagram, Facebook and TikTok, producing over 250 branded posts increasing engagement and recruitment visibility.
  • Delivered targeted content campaigns supporting player recruitment, fixtures and community engagement.
  • Produced short-form promotional video content using Final Cut Pro, CapCut and Canva.
  • Produced sponsor promotion assets increasing partner visibility and value.
  • Managed weekly content calendar supporting campaigns and recruitment activity.
Donny
INDEPENDENT ARTIST MARKETING
Oct 2020 — Present
  • Released 11 independently distributed tracks across Spotify and Apple Music.
  • Planned and executed an independent EP release campaign, coordinating rollout strategy, branding and promotional content.
  • Produced music for multiple artists across collaborative recording projects.
  • Directed and released accompanying music videos supporting digital promotion.
  • Achieved Triple J Unearthed Top 20 single.
  • Built artist brand generating over 44,000 Spotify streams.
  • Managed distribution workflows, metadata strategy and audience analytics tracking.
United Wolves AFC
DIVISION 1 ALL-AGE MENS HEAD COACH
Mar 2023 — Present
  • Led weekly training sessions and matchday preparation for senior squads.
  • Coordinated squad selection, match strategy and tactical planning.
  • Managed communication with players and club stakeholders.
  • Led a diverse senior squad across cultures, ages and experience levels, building an inclusive high-performance team environment.
  • Contributed to 2026 Peter Webster Cup victory.
  • Supported promotion success as 2024 AA2 Champions and Community League Club Champions.
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