Donny

United Wolves AFC

Rebranding Campaign

Led the development and rollout of a new club identity system across digital platforms, matchday environments, and supporter merchandise.

Objective:

Modernise the club’s visual identity and strengthen brand consistency across communications.

Strategy:

Introduce a minimalist crest system supported by unified typography, colour application, and social templates.

Execution:

Designed the club logo, kits, sponsor assets, photography graphics, and matchday media rollout.

Outcome:

Delivered a complete rebrand adopted across teamwear, digital channels, and club communications.