MARKETING
PORTFOLIO
OVERVIEW
DIGITAL MARKETER.
BRAND BUILDER.
STRETEGIC THINKER.
I combine strategic thinking with creative execution to build brands that connect with people and deliver real results.
From leading the digital marketing of a football club to growing my own independent music brand, I create marketing that is visually compelling, data-informed and purpose-driven.
Currently completing a Bachelor of Business (Marketing) at the University of Wollongong, I’m passionate about building brands that stand out and make an impact.
44K+
SPOTIFY STREAMS GENERATED
300+
POSTS PUBLISHED
15,000+
SOCIAL INTERACTIONS GENERATED
3 YEARS
MARKETING EXPERIENCE
KEY SKILLS
DIGITAL
MARKETING
MARKETING
Executed social media campaigns and recruitment promotions across Instagram, Facebook and TikTok.
SOCIAL MEDIA STRATEGY
Produced 300+ branded posts supporting engagement
and audience growth.
BRAND MANAGEMENT
Led full club rebrand including logo redesign and visual identity
rollout.
LEADERSHIP
Coordinated players, stakeholders and creative outputs across multiple roles.
TOOLKIT
Photoshop
Illustrator
Lightroom
Canva
CapCut
Logic Pro
Meta Business Suite
Google Workspace
WordPress / Elementor
Social Analytics
STUDYING
A Marketing degree grounding my work in consumer behaviour, market research, branding, integrated marketing communications, digital marketing and strategic planning.
EXPERIENCE
United Wolves AFC
MARKETING MANAGER
Nov 2023 — Present
Oversee the club’s branding and digital presence — social content, promotional graphics, recruitment campaigns, sponsor exposure and a consistent visual identity across Facebook, Instagram and TikTok. Also design merchandise concepts and apparel, working closely with club executives to strengthen the brand.
Donny
INDEPENDENT ARTIST MARKETING
Self-managed
Independently manage the marketing and branding of my music project — release strategy, visual identity, promotional content, streaming platform releases, audience-data analysis and online growth. Accumulated 44,000+ Spotify streams with a Triple J Unearthed Top 20 placement.